The Wet n Wild Soft Blur Matte Lipstick – I’m Shy is part of Wet n Wild’s Soft Blur Matte collection — a line of semi‑sheer, velvety lipsticks designed to give lips a diffused, airbrushed look with a comfortable, non‑drying feel.
Key Features
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Finish: Semi‑sheer matte with a soft‑focus, powdery effect
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Texture: Super silky, glides on smoothly without tugging
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Color Payoff: Buildable and blendable — can be worn as a light wash or layered for more intensity
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Formula:
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Lightweight and non‑drying
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Leaves lips feeling soft and comfortable
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Cruelty‑free and vegan — never tested on animals
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Shade: I’m Shy — a soft, muted nude‑pink that’s versatile for everyday wear
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Best For: Natural makeup looks, “your lips but better” styles, or pairing with bold eye makeup
Why People Love It
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Creates a blurring, soft‑focus effect without heaviness
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Easy to apply and touch up on the go
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Affordable while delivering a luxe‑feeling texture