Alternative
Soft. Simple. Sustainable.
Since 1995, we’ve been on a mission to recreate the softness and simplicity of our favorite vintage tees. We prioritize fabric first, crafting timeless, authentically worn-in styles that resonate with modern creatives who value comfort and style for today and tomorrow.
Long before sustainability became a buzzword, it was a fundamental part of our ethos. Our processes and materials are carefully chosen to minimize our environmental impact, aligning with the values and lifestyles of our conscious customers. Whether you’re a yoga instructor, musician, entrepreneur, or engineer, those who embrace Alternative appreciate our simple, comfortable, and iconic designs for their ability to help them stay true to themselves.
Rooted in sustainability. Softness is our legacy. Alternative is our identity.
Alternative
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