Amuse Society
Inspired by their love for the ocean and a bohemian jet-set lifestyle, friends Mandy Fry and Summer Rapp launched Amuse Society in 2014. The beach lifestyle brand embodies the founders' laid-back style with a unique twist—melding rock ’n’ roll vibes with chic beach fashion to create a signature aesthetic that says, “That’s so Amuse.”
Now available at top retailers in over 32 countries, Amuse Society has expanded its collection to include swimwear, bags, and accessories, all designed to reflect their passion for stylish and comfortable beachwear. With a “rock muse on a beach holiday” vibe, their swimwear invites a sense of adventure and a free-spirited attitude. With Amuse Society, the journey truly is the destination.
Amuse Society
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