Sephora Collection Matte Velvet Lipstick in shade 04 Never Ashamed is a medium-dark dusty rose pink with warm undertones and a true matte-velvet finish. It’s richly pigmented, long-wearing, and designed to give a plush matte look while remaining comfortable on the lips.
Product Overview
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Brand: Sephora Collection
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Line: Matte Velvet Lipstick
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Shade Name/Number: 04 Never Ashamed – Pink
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Color Description: Muted, medium-dark dusty rose with warm undertones
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Finish: Matte velvet (soft-matte, plush look)
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Texture: Smooth, lightly creamy, dense but not heavy
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Size: 0.12 oz / 3.5 g
Key Features
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Opaque coverage – delivers full color payoff in a single swipe.
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Matte velvet finish – creates a plush, modern matte look without being flat or chalky.
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Comfortable wear – formula is dense but not thick, applying evenly without emphasizing lip texture.
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Long-lasting – wears for about 5 hours with minimal fading.
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Lightly hydrating – despite being matte, it provides a softening effect over time.
Why It Stands Out
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The dusty rose pink shade makes it a versatile everyday color that still feels polished and chic.
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Its warm undertones flatter a wide range of skin tones, making it more wearable than cooler pinks.
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Perfect for day-to-day wear, office looks, or pairing with neutral eye makeup.
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The velvet-matte texture balances comfort with a sophisticated matte finish.
Quick Summary
Sephora Collection’s Matte Velvet Lipstick in 04 Never Ashamed is a muted dusty rose pink with warm undertones, offering opaque coverage, a velvety matte finish, and comfortable wear. It’s a flattering, versatile shade that works beautifully as an everyday lip color while still delivering a modern matte look.