Urban Decay Cosmetics Vice Hydrating Lipstick in "Naked" is one of the brand's most iconic, bestselling everyday shades. It is a holy-grail neutral designed to enhance your natural lip color with a healthy, polished look.
Color & Finish
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The Shade: A classic muted rose-nude or medium pink-nude with subtle, warm undertones. It strikes a perfect balance—it's not too pale or beige, nor is it too bright. It is a true "my lips but better" (MLBB) color that flatters a wide range of skin tones.
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The Finish: It features a Cream finish, offering a soft, satin-like luster that gives lips a plump, healthy, and slightly luminous appearance without being overly glossy.
Formula & Performance
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The Texture: It has a dense, buttery texture that melts against the warmth of your lips upon application. It glides on smoothly, smoothing over the appearance of fine lip lines.
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Hydration: Formulated with 100% vegan and cruelty-free ingredients, it is infused with aloe vera and antioxidant-rich avocado oil to deliver intense, soothing moisture throughout the day.
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Pigmentation: Unlike sheer nudes, "Naked" offers full, opaque color coverage in a single, effortless swipe.